I’m Tina Hoveyda,
A UI/UX designer, UX researcher, and visual artist.
With a background spanning graphic design, illustration, 3D modeling, metalsmithing, and animation, I bring over a decade of visual arts experience to my work. My academic foundation includes a BFA in Visual Communication and an MFA in Illustration from the University of Tehran.
What has always driven me is curiosity about human behavior and interaction; a passion for understanding the experience behind the design, where I could merge research, psychology, and visual storytelling into one practice.
In my design practice today, I combine creativity with research-driven methods to craft websites and digital products that balance usability with visual impact.
My core values are empathy, clarity, and continuous learning. I believe design should not only be visually compelling but also feel intuitive and meaningful for the people who use it. Every project is an opportunity to grow, to experiment, and to bridge the gap between aesthetics and functionality — turning challenges into purposeful, human-centered solutions.
