A holistic wellness platform designed to help individuals manage stress and improve their physical and mental balance through yoga, meditation and better sleep.
UI/UX and visual designer
June 2024
LIGHT is more than just a tool; it’s a holistic wellness platform designed to help individuals manage stress and improve their physical and mental health through the consistent practice of yoga and meditation, where everyone, from beginners to seasoned practitioners, can find the resources they need to unwind and rejuvenate.
Our target audience ranges from individuals aged 16 to 70 who lead stressful lives. By incorporating yoga and meditation consistently, these users can significantly boost their physical and mental health. Our goal is to provide a supportive and effective platform that helps them integrate these practices into their daily routines.
Boost Daily Active Users: Increase the number of daily active users by creating engaging and motivating UI elements.
Support User Goals: Help users achieve their personal fitness and wellness goals through tailored and user-centric design solutions.
Enhance User Experience: To create a seamless, intuitive, and engaging user interface that simplifies the navigation and use of the LIGHT app.
Promote User Engagement: To design interactive features that encourage consistent use and active participation in the app’s offerings.
Ensure Accessibility: To develop an inclusive design that is accessible to users of all abilities, ensuring everyone can benefit from the app’s features.
Enhance User Satisfaction: Improve user satisfaction scores by regularly collecting feedback and making data-driven design enhancements.
The design concept revolves around creating an inviting and safe space for users to unwind.
The goal was achieved by implementing illustrations and icons that evoke a sense of calm and tranquility.
The use of dark yet joyful purple and blue colors is intended to encourage relaxation and a peaceful state of mind.
Additionally, slow animated spiritual symbols in the background are incorporated to hold the user’s attention, keeping them focused and engaged throughout their journey.
The navigation and category structure are designed to be as clear and straightforward as possible, ensuring an intuitive user experience that allows users to easily find and engage with the content they need.
You can check out the prototype by clicking here.
Designing a successful Yoga and Meditation app goes beyond just creating a visually appealing interface and functional features. It requires a deep understanding of the human state of mind and the emotions that users experience throughout their wellness journey. By evoking feelings of calmness, relaxation, and mindfulness, we can create a more impactful and engaging user experience. This involves empathizing with users’ needs, fears, and aspirations, and incorporating elements that resonate with their mental and emotional states. Through thoughtful design and user-centric features, we can foster a sense of tranquility and well-being, ultimately helping users achieve their wellness goals and enhancing their overall experience with the app.